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Social media plan
Objective
Explain the business objective behind publishing content on social media.
Success metrics
Describe one to few key success metrics that will define whether your social media strategy is successful, i.e. postively contributed to the objective.
- Success metric #1 - Explanation
- Success metric #2 - Explanation
- Success metric #3 - Explanation
Channels
Channel | Personae | Target KPIs | Owner | Post cadence |
Channel #1 | Persona #1 Persona #2 | Followers: Impressions: Engagement: | @name |  |
Channel #2 | Persona #2 Persona #3 | Followers: Impressions: Engagement: | @name |  |
Channel #3 | Persona #1 Persona #3 | Followers: Impressions: Engagement: | @name |  |
Performance
Link to any performance dashboard or upload metrics to show the impact of your efforts.


Social media calendar
Link to a separate social media calendar page.
Competitors
Competitor name | URL | Target audience | Positioning | Publication cadence |
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